When we say “a closable deal”, we're talking about deals with prospects you KNOW need your product…
Deals that should go through and become part of your MRR…
But even though you should be able to close these prospects, somewhere along the line you drop the ball.
Sound familiar?


Nervous? Excited? A bit of both?
You’re about to get on the phone with THE prospect your whole team knows about…
You really NEED to close this guy.
You’ve read your sales affirmations…you’ve reviewed your demo script…you’ve blasted your motivational music…
But soon after you exchange pleasantries, the deal slips through your hands in one of two humiliating ways…
Before you even get to frame the problem and show them how your SaaS solves it…
They cut you off and start asking their questions. They don’t see the problem your way. They see the problem their way…
And it’s clear they’ve been speaking with your competitors because they’re getting you on all your software’s weak points…
By the end of the call, you know you’ve lost the deal and all you’re thinking about is what to tell your team.
You close Slack and go offline so you don’t have to answer the “hey, how was it?” message from your co-founder…
You bring high energy to the call…
Things are going great (you think)...
And you’re touring them through the product…
But soon, you feel the energy dropping. And nothing you do gets it back.
You cringe as you hear yourself saying things like: “Still with me?” and “Make sense?” every few minutes…
And by the time you make an ask, all they say is:
“Yeah, we need to think about it. Can you send us a proposal?”
Then you’re left following up for weeks wondering if the deal is officially considered ‘lost’.
If you’re having demos with qualified prospects, chances are you need to make a few upgrades...

Most founders approach demos like never-ending product tours…
But as counter-intuitive as this may sound, great demos are NOT about your product - they’re about your prospect!
And as soon as you focus on their problems and close the gap by leading them to your SaaS, demos become effortless.
Instead of getting “Send us a proposal please” you start getting…
“Okay, I’ve seen enough, how do we sign up?!”
And we're going to show exactly how to run “prospect-focused demos” like this in just a moment…
Now, the second reason you’re losing qualified demos is your sales process…
Your current sales process likely has holes all over the place…
And to plug those holes, you need a PROVEN sales system.
Not just some average script with FAQs or a few follow-up templates for after sending a proposal…
You need a complete sales system from the first contact all the way to handing off the deal to CS.
And when you have a PROVEN sales system (like the one we're about to show you) you’ll be able to deliver engaging demos, slash your sales cycle, AND close all the deals you should be closing.

It contains our 6 most proven sales strategies we’ve used to close upwards of $30m in software demos. And they’re the same strategies hundreds of our clients have used to close sales demos too.
These strategies are super easy to implement and you can start seeing the difference as soon as your next demo.
Once you follow The High Conversion Sales Playbook™ you’ll NEVER have to worry about losing deals that deserve to be part of your MRR again.
Get The High Conversion Sales Playbook™ For Just $197

Tired of showing up to calls, waiting for 10-15 minutes, and then ending the call early due to another no-show?
This strategy will show you how to improve show rates (sometimes by as much as 62%) easily and effortlessly with a simple SMS message sequence.
The SMS Advantage™ will also help you to increase lifetime value AND make customers more loyal to you.

Inside this playbook, you’ll learn:
✔️ What most founders and their sales team get wrong in the first 5 minutes of their demos.
✔️ The “Virtual Close” maneuver that eliminates resistance and objections…
✔️ A simple checklist that helps you nail every demo and reduce demos from an hour and a half to just 30 minutes.
✔️ How to confidently take control of EVERY demo (even with the more pushy prospects)…
✔️ How to sell without being salesy and the REAL way to show product features…

As more and more leads start flowing in, you’ll need to transition from founder-led sales to team-led sales…
But how do you train a sales team? And how do you improve your own sales demo performance?
The Sales Call Reviewer™
Once you implement these sales feedback loops into your business, you’ll be able to hand off deals to your sales team, and you’ll get better at closing deals too.
Inside This Playbook, You’ll Learn:
✔️ The “Call Reviewer Ladder” system for getting everyone on your team to close like your best salesperson.
✔️ HubSpot’s ex-CRO Mark Roberge’s top 3 secrets for managing over 1000+ quota-carrying account execs at scale.
✔️ The one thing that improves your sales call productivity more than anything else.
✔️ The one thing you MUST do – or your sales call review is USELESS.
✔️ The “Good Cop Bad Cop” technique to reduce sales slumps and quickly bounce back to consistent close rates.

Are prospects giving you all the reasons they’re NOT ready to invest? Do you need to smoothly handle their concerns without getting pushy and salesy?
Use The Objection Overrider™ to handle even the strongest of sales objections with finesse so you can stop losing deals you can win and lock in that MRR! Inside This Playbook, You’ll Learn:
✔️ A simple “5 circles game” framework that uncovers how to make your prospects feel ‘felt’ and ‘heard’.
✔️ The big mistake most salespeople make at the opening of their demo. (This is one of the most common reasons most prospects have objections.)
✔️ How to access your inner objection handler without buying “Sales Objection Flashcards” from Amazon.

Tired of getting those “prospect opened your proposal” email notifications dozens of times - but still no reply?
You know the longer a deal sits “thinking about it”, the more likely you’ll have to move it to the “deals lost” column in your sales CRM…
But how do you actually follow up to re-engage interest and convert proposals into sales? That’s what you’re going to learn when you use Follow-Up Formula™
Inside This Playbook, You’ll Also Learn:
✔️ The “Do You Like Ice Cream?” secret for engineering more persuasive follow-ups.
✔️ What your follow-up messages need to include if you want to get inside your prospect’s head… and heart.
✔️ How to utilize the “9 boxes” follow-up framework to potentially double your sign-ups (and double your business) in the next 12 months.

If you could reduce your sales cycles, imagine how many more options you’d have - and cashflow.
The Sales Cycle Shortener™ strategy will show you how to build the perfect sales pipeline path - making it easy for your dream prospects to say YES. And making them say yes ASAP. Get this strategy right, and you at sales win.
You’ll also learn:
✔️ The “3VC Quadrant” formula for slingshotting your sales velocity.
✔️ How I used the “Portal Readiness POC” technique to slash our sales cycle from 16 months to 2 months in my startup Spheric!
✔️ The “Stage Builder” blueprint for uncovering the ready-to-buy prospects and avoiding the time-vampire prospects.

How much would just ONE lost deal be worth to you?
And how many more of those deals could you potentially lose in the future if you don’t take care of this soon?
If all this playbook does is help you close ONE extra deal that you would have otherwise lost, it’ll pay for itself 10 times over.
Yet, for a small one-time investment, here’s everything you’re getting if you upgrade your order today:







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